What It (Actually) Takes to Build a Successful Business
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What It (Actually) Takes to Build a Successful Business

October 16, 2026

Jocelin Whitaker and her husband run Whitaker's Natural Market, a naturopathic health practice, Shomer Eretz Farm (an organic farm that supplies both her store and community with fresh foods), and a supplement company called Genuine Resolutions. Cassie Gulder's business, Cassie's Corner Shop has attracted women from around the world as customers of her beautiful handmade head coverings.

Both women sit down with Kayte to talk: how they got started, how they attract customers, the numbers every business owner needs to track, marketing on social media, the nuts and bolts of their daily schedules (running profitable businesses without neglecting their duties as moms and wives) and the struggles and lessons they've learned along the way.

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